The Power of Social+: What Is It, Why It Matters and How Can You Take Advantage of It?

Event Description

If you’ve ever used an app or software which lets you collaborate or connect with others, you’ve experienced the power of Social+. 

This session, led by Ben Gutkovich, co-founder of Superlinked shares his insights and expertise on how to optimise Social+ to improve your product and support your business growth. 

The term ‘Social+’ was coined by former a16z partner, D’Arcy Coolican. In his words, “the best version of every consumer product is the one that is intrinsically social”. 

The power of Social+ is based on the fact that humans are innately sociable. In a world of ever-increasing competition and shortening attention spans, products that go beyond the transaction, and deliver a collaborative experience which makes the product itself better, win. Join the session to learn why you should take advantage of this trend and how you can do so. 

About the speaker

Ben is the co-founder of Superlinked which helps builders of Social+ products of all types and sizes foster collaboration, and increase engagement and retention. Developers can leverage Superlinked's APIs to deliver a relevant and personalised experience at scale and in real-time, powered by Machine Learning, at a fraction of the cost of an in-house team. 

Ben is a serial entrepreneur, with 20+ years of international leadership experience in product management, business and strategy development. He is a former manager at McKinsey & Company and Strategy& (PwC's strategic consultancy). Ben holds an MBA from London Business School and a bachelor's degree in Computer Science.