The Social Life of Money: Why Brand Matters for Fintech

Event Description

After almost 3 decades working with and helping create some of the biggest brands in finance and fintech, Bruce Davis shares his insights into the power of brands to change finance, and why branding is as important as tech when it comes to delivering real innovation in financial services. And how to avoid some of the pitfalls when you are creating and building your brand in the marketplace.

Bruce Davis is cofounder and joint managing director of Abundance Investment, the world's first regulated crowdfunding company which launched in 2012. He was also part of the team that created the original p2p lender, Zopa.com back in 2003 and has worked with more than 150 brands throughout his career including his personal favourite, the creation of Monkey Shoulder whisky.

Abundance Investment are part of our current Fintech 5.0 growth programme.

Find out more about Bruce at https://www.linkedin.com/in/bruce-davis-3bba44/ and Abundance Investment at https://www.abundanceinvestment.com/

This session is suitable for any C-Suite, it may be of most interest to CMOs and Product Directors