Your Route To Market Masterclass: Developing and Implementing a Successful Go-To-Market Strategy
Start Time
28 Feb, 10:00 AM
End Time
28 Feb, 11:00 AM
https://technation.zoom.us/webinar/register/WN_7NDfVHVGS1u2-3h_7-Ap-g
Event Description
Your Route To Market Masterclass: Developing and Implementing a Successful Go-To-Market Strategy
We are delighted to host this webinar with go-to-market and brand development experts Rhona Munro from RHO Europe and Mark Jenkins from Intelligent Sales Networking Ltd.
Whether your product is targeted at the consumer or a business, developing a clear go-to-market strategy is the critical starting point on the road to success.
Go-to-market strategy is often misconstrued as purely a marketing plan, it is so much more and should be the core foundation of your business.
A firm and comprehensive go-to-market strategy should reflect the “who”, “where” “what’ and “how” to provide a framework for direction and measuring progress along the way.
No matter the size, shape and stage of your business, this Masterclass will provide you with some great tips and tricks to help you along the way.
In this session you will learn …
- Where to start with a go-to-market strategy
- How to identify your target customer
- Considerations prior to approaching target customers
- Considerations prior to onboarding customers
- Classic mistakes and assumptions to avoid.
RHO Europe is a Global brand development agency based in the UK specialising in the development and implementation of go-to-market strategies for International brands.
In the last 22 years, RHO Europe has worked with a broad range of technology, lifestyle, healthcare and sports brands throughout EMEA and in some cases Globally.
Speakers
Rhona Munro
Founder & Managing Director, RHO Europe
Mark Jenkins
Founder & Director, Intelligent Sales Networking Ltd